Mike Bloomberg and RadicalMedia Launch New Audio Ad Campaign Featuring Stars Urging Women to Vote in Midterm Elections “Because It Matters”

**FOR IMMEDIATE RELEASE** November 1, 2018

 Contact: Anna Miroff bloomberg@stuloeser.com (212) 858-9400

Directed by Jodie Foster, Campaign Will Run Across iHeartMedia Stations Nationwide

New York, NY — Mike Bloomberg today announced a series of audio ads featuring stage, screen, television, and social media stars urging women to vote on November 6th that will air across iHeartMedia stations nationwide from today until Election Day. These ads build on the “Vote. Because It Matters.” digital and TV ad #BecauseItMatters campaign  which was produced by Mike Bloomberg and RadicalMedia, directed by Jodie Foster, and released on October 29. The ads running on iHeartMedia include select recognizable voices featured in this campaign. With over 90 percent of percent of the country tuning in to radio every week, it remains a uniquely powerful and relevant platform for motivating people to go to the polls.

The ads feature Ser Anzoategui, Tichina Arnold, Cher, Laverne Cox, Minnie Driver, Isabella Gomez, Felicity Huffman, Gloria Calderon Kellett, Minka Kelly, Olivia Munn, Jaina Lee Ortiz, Ellen Pompeo, Lele Pons, Lily Tomlin, Constance Wu and more. These influential women say if listeners care about issues such as immigration, healthcare, climate change, women’s rights, LGBTQ rights, basic human rights, gun safety and gun reform, don’t lose hope, “Vote. Because It Matters.”

“There is a record number women running for office in this year's midterm elections - and we need to make sure that a record number of women cast ballots, as well,” said Mike Bloomberg. “There are so many good reasons to vote, and I want to thank all the women who participated in this effort for making their voices heard and encouraging others to do the same."

“I have been alive through thirteen Presidencies and I never thought my vote would be a matter of life or death,” said Cher. “But given this administration’s disregard for pre-existing conditions, climate change, gun reform and so much more, it is life or death. Please Vote.”

“RadicalMedia is proud to be part of this important get out the vote campaign,” said Jon Kamen, Founder & CEO of RadicalMedia.  “We applaud the diverse group of women from the entertainment industry who participated in the project and Mike Bloomberg’s commitment to this effort enabling voices to be heard… because it matters.”

These are the latest ads funded by Independence USA PAC as part of the largest digital effort supporting Democrats for the House.

To hear the ads please visit: https://www.independenceusapac.org/BecauseItMatters-Radio/


About Independence USA PAC:

Independence USA PAC is a Mike Bloomberg-funded effort to support candidates and referenda in local, state and federal races across the country, with a focus on issues including gun laws, the environment and education policy. To learn more about Independence USA PAC, visit  https://www.independenceusapac.org/ .

About iHeartMedia:

iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com  for more company information.

About RadicalMedia: RadicalMedia is an Oscar-, Emmy-, Peabody- and Grammy Award-winning studio, with recent credits that include “Bobby Kennedy for President” and “My Next Guest Needs No Introduction with David Letterman” for Netflix; “The Fourth Estate” for Showtime; “MARS” and the Emmy-nominated, “Year Million” for National Geographic; “Stan Against Evil” for IFC; “Hamilton’s America” for PBS’ Great Performances; Netflix’s “Abstract: The Art of Design,”; and “May It Last: A Portrait of the Avett Brothers,” which won the Audience Award: 24 Beats Per Second at SXSW 2017 and was acquired by HBO. RadicalMedia’s vast body of work also includes the Oscar-winning documentary “The Fog of War”; Oscar-nominated and Emmy-winning “What Happened, Miss Simone?” for Netflix; “Keith Richards: Under the Influence” for Netflix; and Epix’s docuseries “America Divided;” as well as numerous Joe Berlinger directed projects, including the Oscar-and Emmy-nominated “Paradise Lost: Purgatory” for HBO; “Metallica: Some Kind of Monster”; “Under African Skies” for A&E; “Whitey: The US vs. James J. Bulger” for CNN and the 4-part docuseries “Killing Richard Glossip,” debuting this month on Investigation Discovery.See more at RadicalMedia.com  and find us on Facebook Twitter , and Instagram .