Vote. Because It Matters.

**FOR IMMEDIATE RELEASE** October 30, 2018

 Contact: Anna Miroff bloomberg@stuloeser.com | (212) 858-9400

Stars Urge Women to Vote in Midterm Elections in New Ad Produced by Mike Bloomberg and RadicalMedia, and Directed by Jodie Foster

View the VOTE #BecauseItMatters ad here

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New York, NY — In a new ad released this morning produced by Mike Bloomberg and RadicalMedia, and directed by Jodie Foster, stage, screen, television, and social media stars, and women from across the nation urge other women to vote in the midterm elections on November 6th “Because It Matters.” This is the latest ad in the largest digital effort supporting Democrats for the House and will run nationally and in competitive house races through Election Day.

“It is hard to overstate the importance of this election. Our environment and our health are on the line,” said Mike Bloomberg. “The good news is that more women are running than ever before, and female voters overwhelmingly support Democratic candidates for the House and Senate. The polls suggest a gender gap in voting larger than anytime since the 1950s. But this election will be decided by turnout and getting people to cast their ballots. I want to thank Jodie Foster and every woman who participated in this effort for making their voices heard and encouraging others to do the same.”

The ad, which is funded by Independence USA PAC, features appearances by Ser Anzoategui, Tichina Arnold, Hannah Bronfman, Logan Browning, Sophia Bush, Cher, Laverne Cox, Minnie Driver, Jodie Foster, Bethenny Frankel, Isabella Gomez, Marilu Henner, Felicity Huffman, Jasmine Cephas Jones, Gloria Calderon Kellett, Minka Kelly, Zosia Mamet, Christine Lahti, Téa Leoni, Marlee Matlin, Julianne Moore, Olivia Munn, Kathy Najimy, Jaina Lee Ortiz, Piper Perabo, Ellen Pompeo, Lele Pons, Lily Tomlin, Christy Turlington-Burns, Constance Wu, and more.

The women ask viewers if they care about issues such as immigration, healthcare, climate change, women’s rights, LGBTQ rights, basic human rights, gun safety and gun reform, and tell them if so, to not lose hope but to “Vote. Because It Matters.”

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“Women’s voices are being listened to in a way that they haven’t been before. And it’s not just women candidates. It’s women voters and women activists,” said director Jodie Foster. “I’m proud to partner with RadicalMedia and Mike Bloomberg on creating a campaign that encourages all Americans to use their voice and vote. Women across the country have concerns and strong points of view and they can make a difference by going to the polls on November 6th. We hope that this campaign, featuring familiar faces in the entertainment industry, will inspire others to share their views and more importantly take action on Election Day. It really matters.”

“RadicalMedia is proud to be part of this important get out the vote campaign,” said Jon Kamen, Founder & CEO of RadicalMedia. “Jodie Foster’s direction and passion energized everyone on set and inspired a diverse group of women in the entertainment industry to participate in the project. We applaud Mike Bloomberg’s commitment to this effort enabling voices to be heard… because it matters.”

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To download the spot and corresponding assets please visit: http://www.independenceusapac.org/CampaignDetails/BecauseitMatters

To view the spot on YouTube please visit: https://youtu.be/iU09-XS05jQ

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About Independence USA PAC:

Independence USA PAC is a Mike Bloomberg-funded effort to support candidates and referenda in local, state and federal races across the country, with a focus on issues including gun laws, the environment and education policy. To learn more about Independence USA PAC, visit http://www.independenceusapac.org/.

About RadicalMedia:
RadicalMedia is an Oscar-, Emmy-, Peabody- and Grammy Award-winning studio, with recent credits that include “Bobby Kennedy for President” and “My Next Guest Needs No Introduction with David Letterman” for Netflix; “The Fourth Estate” for Showtime; “MARS” and the Emmy-nominated, “Year Million” for National Geographic; “Stan Against Evil” for IFC; “Hamilton’s America” for PBS’ Great Performances; Netflix’s “Abstract: The Art of Design,”; and “May It Last: A Portrait of the Avett Brothers,” which won the Audience Award: 24 Beats Per Second at SXSW 2017 and was acquired by HBO. RadicalMedia’s vast body of work also includes the Oscar-winning documentary “The Fog of War”; Oscar-nominated and Emmy-winning “What Happened, Miss Simone?” for Netflix; “Keith Richards: Under the Influence” for Netflix; and Epix’s docuseries “America Divided;” as well as numerous Joe Berlinger directed projects, including the Oscar-and Emmy-nominated “Paradise Lost: Purgatory” for HBO; “Metallica: Some Kind of Monster”; “Under African Skies” for A&E; “Whitey: The US vs. James J. Bulger” for CNN and the 4-part docuseries “Killing Richard Glossip,” debuting this month on Investigation Discovery. See more at RadicalMedia.com and find us on FacebookTwitter, and Instagram.